Merchant center product data is a new way for companies to advertise. Instead of spending money on full-page or sidebar ads in shopping ads, company spend data on merchant center products.
By linking to merchant center products, company can decide how and where to display their product ad. This makes it more selective and cost-effective for company to advertise, since they will receive a higher fee from the retailer they are selling their product at.
This data comes at a cost. While FBA seller lets you create an account free of charge, Merchant central requires an annual subscription fee of $49.99 per year, plus an ongoing monthly fee of $9.99.
True or false: Shopping ads use merchant center product data to decide how and where to show ads
Although most shopping ad companies do not share their product data with other advertisers, it is possible to determine this data through Merchant Center.
If a retailer has associated product data in its account with an advertiser, then the advertiser can use this data to decide whether and where to place an ad on the retailer’s site.
This may be helpful when it comes to choosing an optimal placement for the ad, such as at the top or bottom of a page. It also may help determine if someone clicks on the ad, making them purchase what they are looking for.
In order for an advertiser to gain access to this information with their company, they must request it through their account support team.
How product data affects shopping ads
While most ad networks use your location as their deciding factor for where and what ads look the best, there are other data sets that they use to decide how and where to show an ad.
These data sets include: gender, age, browsing activity, previous shopping trips records, and login information. When determining whether or not an ad should be placed in a store or on a website, these data sets are taken into account.
Provide the best possible experience for shoppers
When shopping online, you should pay attention to the products you are looking at and how they may be used. For example, a furniture store may use their advertising to give shoppers information on how their furniture is safe and helpful in the home.
By using product reviews and safety checks, they can give some confidence in their products. By showing up and commenting on reviews, they can contribute to the community that helps them decide whether or not a product is useful.
Shopping ads are smartly placed on certain websites to provide the best possible experience for shoppers. This includes getting the right size of the display image and having enough space between the ad and website so that it does not look like a block of text is covering up part of the site.
Ensure that your product data is as complete and accurate as possible
When a shopping ad is placed, it receives a lot of data about the shopper. The ad company needs this data to decide where and how to place the ad, as well as what message to send with the ad.
This includes product information such as size, shape, texture, and brand. This data may be used to make an informed decision when choosing which shopper to target with the ad.
If a shopper were to purchase your product, for example, they may be sent an email or phone call from your company asking them if they were satisfied with their experience shopping on your site. This is part of the process that decides whether or not there are enough shoppers for an increase in ads.
These decisions are made without any information from the ads themselves, making it hard to trust whether or not they were effective at getting shoppers to buy.
Use rich images that include more than just the main image
Using only the main image in an ad is called a static image. The image must be very large to fit into an advertisement spot, which is why they use screen space instead of real space.
If you look at any shopping app, store or website, there are always pictures of products or people selling them. This is why apps and sites use Merchant Center Product Data to decide how and where to show ads!
Shopping apps use pictures of things they sell a lot, people selling them, and/or their own reviews. People buying things are a good sign that the ad will be cost-effective for you.
This data helps determine how much an ad will cost you, where it will show (desktop, mobile or both), and whether it should be permanent or not.
Make sure that you have all of your attributes filled out
When Shopping Ads run their ads, they use merchant center product data to decide where and how much to show ads. This data helps determine if a shopper is searching for a product before or after they have viewed other products in the series that they are looking for.
Shopping Ad data is very valuable as it can help determine if someone purchases a product because it looks good, or they feel comfortable buying it, or they find something else worth buying when they purchase it.
If these data points are valid, then Shopping Ad will be more likely to run an ad on your behalf. However, if these data points are not valid, then the ad may not look or feel as good as it should. You may notice a difference in quality when you see their ads since there is no quality assurance of the ad itself. This can affect your trust in the brand and whether or not they run more ads on you.
Make sure that you have all of your variants filled out
If your company has a unique feature or product that people don’t have yet, then add it to your list of variants. This will help companies decide where and how to place their ads.
Shopping ad software does not know if the product you are buying is an upgrade from an earlier model, or a new model with a special feature. It only knows if you have made a purchase before, which proves you are a customer. If this is not changed, then it is hard for companies to find loyal customers.
The software can also decide whether or not to put an ad in response to that buyer looking at their screen alone.
Make sure that you have all of your pricing filled out correctly
When shopping online, it is important to know what sites and services are trustworthy and safe to use. You want to be able to trust the company that is showing you ads to buy things, because they have listed all of the features and information for them.
This data includes whether or not they have been certified as a trustworthy site by Amazon, Google, or another trusted authority. It also includes whether or not they have good user reviews.
By having data that shows that these sources are reputable, you will be more likely to spend money on their products! You may also want to look at data such as how many dollars people spend per purchase in order to determine if the company is spending enough on advertising for their product.
Having appropriate advertising can help show people that buying from you would be a good experience and worth spending money on.
