Targeting is an incredibly powerful tool that allows advertisers to specifically aim their ads at certain groups of people. The targeting options can range from demographic categories like age, gender, and gender identity to lifestyle characteristics like hobbies and interests.
With the growing awareness of micro-aggressions and social justice, many users now use ad blockers due to safety concerns. Because of this, advertisers have had to adapt and find new ways to reach their target audience.
By targeting users based on their online behavior rather than solely on demographic categories, advertisers are able to bypass the issue of hiding certain groups. By knowing what sites and what types of content attract specific people, they can place ads on these sites in an effort to reach their target audience.
This article will discuss the different targeting options available and how they can be used by advertisers trying to reach 25-30 year old males.
Selecting a specific age range
As mentioned earlier, age is a targeting option that many advertisers use to narrow down their audience. Many advertisers feel very confident in targeting a specific age group due to their advertising strategies.
For example, many stores advertise during high school and college football games because they want to reach this audience. They are very confident in this because they have observed that most people in this age group are able to afford their products and services.
However, just because an advertiser can effectively target a specific age group does not mean it is easy. It takes lots of research and observation to know if an ad will be seen or if the targeted audience can afford the product or service being offered.
When trying to reach 25-30 year old males, an advertiser could target either 25–29 year old males or 30-34 year old males depending on the marketing strategy being used.
Selecting a location
Choosing a location is another important factor in ad targeting. Many people are concerned about privacy and the way companies use personal data, so limiting the location data accessed can help generate confidence in advertisers.
People are more likely to make a purchase from an ad if it is targeted to their location. For instance, if someone lives in New York and sees a ad for a beach vacation, they are less likely to click than someone who does not live near a beach and wants a vacation.
Using city level targeted ads is also very effective as people close to each other may have similar interests and desires that could lead to a conversion.
Whether you choose to target by country, state, city, or all of the above, depends on what type of conversion you are trying to get. If it is a statewide conversion, then targeting only that state is best. If it is a national one, then targeting by country is best.
Selecting a interest category
As mentioned earlier, one of the first steps in creating an ad is selecting the targeting options. Targeting options are based on what the advertiser wants their ad to do, or what they are trying to reach.
If an advertiser is looking to target 25-30 year old males, then they should select the interest category of ‘men’s clothing’. This is because there are not many places where you can find men’s clothing for under $100.
By selecting this interest category, an advertiser is telling Facebook that they would like to target people who are interested in men’s clothing who spend under $100 per purchase. This will filter out people who spend more than that on men’s clothing and filter in people who spend less on them.
Selecting a combination of the above options
In addition to selecting the gender, geographical location, and device, advertisers can choose to target by interests or audiences.
Targeting by interests allows an advertiser to select specific categories or topics that their audience is interested in. For example, if an advertiser was trying to reach 25-30 year old males who were interested in cars, they could do so by targeting users that were interested in the category Cars on Amazon.
Targeting by audiences allows an advertiser to select groups of people that have similar characteristics or belong to the same group. For example, an advertiser could target men who were college students by selecting the student audience.
When trying to reach 25-30 year old males, it is best to combine gender, geographical location, and device with interests or demographics. Trying to target only one of these options may not reach enough of your intended audience.
